If You Build It (Right) They WILL Come

Building Buzz and Traffic for Your Blog in a 1:9 ratio 

 Personally, I don’t read John Chow very much. With a full time job and my blogs I don’t have much time to read about his money making exploits and dining out adventures. But I did find an article he had written very interesting. In his article, titled, If you build it, they won’t come, he lays out the reasons for blog and site failure and how to cure it. And he lays it all on one thing. Marketing!

Remember, if you build it, they won’t come. Successful blogging is 10% blogging and 90% marketing. Learning how to generate a buzz will get you a lot further than learning how to write a better blog post.

Accompanying his theory, he lays out 12 tried and true methods for building buzz and traffic, hence, according to John, success !

One word of advice though, if you follow John Chow’s formula, you’d better make sure that 10% that you devote to blogging is great content. Remember the old GIGO (garbage in, garbage out)  we all learned back in that first computer class. Even he admits that if content isn’t good, he’s not going to take the time to link to it. 

Make great blog posts. If the post sucks, I’m not going to link to it.

Make no mistake, blogging is hard work! Blogging without readers is tougher. Market yourself and your blog well and you’ll reap the rewards soon. Leverage your traffic well and you’ll be sitting pretty before you know it.

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